Bigger is popular. It’s synonymous to growth, speed and winning. It leads legions of men, and women, to gyms and crossfit centers to increase muscles and chest size. Compared to endurance, strength training is naturally more sexy.
When compared to a sedentary lifestyle, strength training is indeed a good choice. Yet, it appears that endurance training leads to higher longevity.
A Finnish research shows endurance athletes (long distance running, cross country skiiing) had higher life expectancy (avg 75.6 years) than team sports athletes (avg 73.9) or power athletes (avg 71.9). All had higher life expectancy than sedentary population (avg 69.9).